1-800 FLOWERS.COM

1-800-flowers.com is the largest online gifting company in the world, focused around floral and gourmet food gift retail. 1-800-flowers improves upon the current floral and food delivery processes, with their core values at making people smile.

PROJECT FOCUS

International Market Entry

LOCATION

New York

ISSUE AT HAND

After having had revolutionized celebration preparations for families in the U.S.A for over 40 years 1-800-flowers.com has hopes to expand their impact internationally. 1-800-flowers.com asked ICON to deliver a market entry plan to launch the company’s new line of service.

What We Did?

ICON researched the online gifting space of all targeted regions. With a multicultural composition, the team possesses the local knowledge of targeted areas and then analyzed the assigned countries market size, competitive landscape, regulatory requirements, sales channels, suppliers, etc.

Resolution

Afterward, ICON developed a longterm expansion plan and a series of actionable steps that span to countries like Canada,  UK, Australia, China, and India. Along with additional 5-year financial forecasts to support the recommended expansion strategy.

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Whether it’s a large scale problem that you’ve already pooled in years worth time and money into, or a potential revenue stream you want to research for the future, ICON is ready to tackle it. ICON’s curated team of top talent from countries around the world have connected to analyze, strategize, and discover solutions to even your biggest of problems. Location and solutions have never been an issue at ICON.

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