EMPIRE NATIONAL BANK

Empire National Bank is a community bank specializing in serving financial needs of everything from small and medium-sized businesses to private consumers.

PROJECT FOCUS

Business Expansion

LOCATION

New York

ISSUE AT HAND

After Empire National Bank established both their community banks and online mobile apps, Empire National Bank turned to ICON to identify and recommend potential new lines of products, services, and transactional items that fit the company’s business model and strategic growth plan.

What We Did?

ICON reviewed the client’s current business model and existing services, followed by researched immediate competitors based on approved criteria. From the conclusions of gap analysis and market trends, the team named cash management products as the area that offers the greatest growth.

Resolution

ICON subsequently conducted interviews and distributed surveys to understand the desires and needs potential clients, the result of which, after combined with secondary research, lead to the final recommendation with specific features necessary for this new line of service.

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Whether it’s a large scale problem that you’ve already pooled in years worth time and money into, or a potential revenue stream you want to research for the future, ICON is ready to tackle it. ICON’s curated team of top talent from countries around the world have connected to analyze, strategize, and discover solutions to even your biggest of problems. Location and solutions have never been an issue at ICON.

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